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- 🎧 New Episode: Brand vs Performance, Dark Funnels and T-shaped Marketers with Michael Lorenzos, Head of Performance & Growth @ Silverbird
🎧 New Episode: Brand vs Performance, Dark Funnels and T-shaped Marketers with Michael Lorenzos, Head of Performance & Growth @ Silverbird
Read time: 2 minutes
🔮 In Growth We Trust
August 09, 2023
Read time: 2 minutes
Hey, welcome to everyone who joined since last week's newsletter.
We are 3,121 now, thanks for sticking around.
In this week's episode, we spoke to Michael Lorenzos, a seasoned fintech and e-commerce performance and growth expert. Michael worked at Bleach London, Manual, and now at Silverbird.
You can listen to this episode below:
🍎 Apple
🎙️ Spotify
If you haven't yet already, follow the show on Apple or Spotify.
Here are 3 takeaways from this episode 👇
1️⃣ The Power of Head Down Work: Michael highlighted how getting your head down and focusing on a task, especially when working remotely, can be incredibly empowering. It allows you to eliminate distractions and fully immerse yourself in the work at hand. Whether it's software development or any other field, this approach can lead to some amazing results!
2️⃣ The Importance of Collaboration: While head-down work is great for individual tasks, Michael also emphasized the value of getting around the table and hammering out ideas with multiple people. Sometimes, nothing beats face-to-face interaction when it comes to projects that require input from various team members. It's all about finding the right balance between solo work and collaborative efforts.
3️⃣ The T-Shaped Marketer: We delved into the concept of the T-shaped marketer, as shared by our guest. This approach involves having a broad understanding and visibility across different areas of the business, such as product, operations, finance, and more. By having a well-rounded knowledge base, marketers can become more efficient executives and make better strategic decisions.
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