Hi all, here’s your weekly dose of growth marketing.

In this episode, we jammed with Oscar Mackenzie, Head of Marketing at the fintech app, Shares. Previously Social Media Lead at Cleo, Oscar knows a thing or two about community building and engaging content on social....

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You’ll learn about 👇

🔁 Working at Shares building community-led growth.
📈 How organic social (especially on TikTok) is the biggest untapped opportunity for start-ups.
💡 Community tactics and evaluating whether it's right for your brand.
💸 Aligning business and brand to create value and measuring impact beyond social metrics.

Happy listening 🎧

Yours in growth,

Yoann & Jake 🔮