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🎙️ New Pod Episode | Why More Marketers Will Go Freelance? Marketplace Growth And The Future of Work | Raffi Salama, Co-Founder at Passionfruit

🎙️ New Pod Episode | Why More Marketers Will Go Freelance? Marketplace Growth And The Future of Work | Raffi Salama, Co-Founder at Passionfruit

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🔮 In Growth We Trust
January 10, 2024

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Hi everyone,

I hope the beginning of January is not hitting you too hard and that your marketing budget is as big as can be…probably not.

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo.

🎧 CLICK TO LISTEN 🎧

Some key takeaways:

The Future of Work: Raffi shares his vision of a future where freelancers can thrive without being tied to a traditional company structure.
Passionfruit's Journey: Raffi takes us through the journey of Passionfruit, from its inception to becoming the fastest-growing marketing freelancer platform.
Challenges in Freelancing: We touch on the challenges of finding and hiring freelancers and how Passionfruit is making the process easier for companies, while also creating opportunities for individuals who may not have a vast network to leverage.
Company Culture and Growth: Raffi emphasizes the importance of building a team that cares deeply about the domain and shares how Passionfruit has been strategic in its growth by initially targeting startups before moving on to larger enterprises.
Supply and Demand Dynamics: The conversation covers the balance between supply (freelancers) and demand (businesses) in the marketplace and how Passionfruit is navigating the shift from being demand-constrained to potentially becoming supply-constrained as they scale.