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🎙️ New Pod Episode | The Rise of the Creative Performance Marketer, Customer Research and Storytelling in Paid Ads | Chris Winterhoff (Patch Plants, Onto)

🎙️ New Pod Episode | The Rise of the Creative Performance Marketer, Customer Research and Storytelling in Paid Ads | Chris Winterhoff (Patch Plants, Onto)

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🔮 In Growth We Trust
January 17, 2024

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Hi there,

2024 started well for the podcast, our first ‘viral‘ tweet with Cody’s episode got 500,000 views, yes, from a video tweet, thanks Cody! See the tweet for proof HERE.

100% organic, I promise. Which translated into about 600 plays and ~150 new followers across Apple and Spotify.

So we’re back this week to do it all over again.

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff.

Chris is a fractional growth lead, ex Onto and Patch Plants.

We explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns.

Tune in for insightful discussions and real-life examples that showcase the changes happening right before our eyes.

🎧 CLICK TO LISTEN 🎧

Some key takeaways:

🎤 Understanding Customer Behavior: Chris emphasized the importance of talking to customers and getting to the root of their motivations.

🏙️ Differentiation in a Crowded Market: Chris shared fascinating anecdotes from his experience at Patch. He discussed how businesses can set themselves apart from the competition and find their unique selling points.

💃 Human Interaction is Key: While AI and technology play a significant role in marketing, Chris reminded us of the importance of human interaction. Listening to people, asking them the right questions, and understanding their motivations are timeless principles that drive successful marketing campaigns.

Now go have a listen. 🎧