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- 🎙️ New Pod Episode | Soundcloud User Retention, Coding Mobile Games On Nokia 3310, and Mobile Growth Stack Frameworks | Andy Carvell (Phiture, Soundcloud, Nokia)
🎙️ New Pod Episode | Soundcloud User Retention, Coding Mobile Games On Nokia 3310, and Mobile Growth Stack Frameworks | Andy Carvell (Phiture, Soundcloud, Nokia)
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Hi everyone,
Those old enough to remember mobile games on a Nokia 3310 will REALLY like this latest podcast episode.
For the rest, the youth, don’t worry, this is what it looked like 👇
In this episode, we have a fascinating conversation with Andy Carvell, co-founder of Phiture, a mobile growth agency, and former SoundCloud senior product manager.
We dive into his mobile growth stack, retention strategies, and the exciting things they did at SoundCloud to improve retention.
We also learn about Andy's early days developing mobile games on Nokia 3310s and reminisce about classic games like 'Space Impact' or ‘Snake‘, see above.
Tune in for an insightful discussion on app growth and gaming nostalgia. 🎧✨
Some key takeaways:
🥞 The Mobile Growth Stack: Andy explains the concept and how it can be applied to boost retention and drive growth in your app.
☎️ Talk to Your Users: One of the biggest lessons learned from SoundCloud is the importance of constant communication with your users.
💰 Early Monetization: Andy shares valuable insight from his experience at SoundCloud – it's challenging to make users pay for a product once they've been enjoying it for free. We also dive into using push notifications effectively.
Now go have a listen. 🎧
🚨 Andy's hot links 🚨
Phiture's website www.phiture.com
Mobile Growth Stack framework: https://phiture.com/mobilegrowthstack/what-is-the-mobile-growth-stack-426c6e474329/
Mobile Growth Blog: https://phiture.com/mobilegrowthstack/
App Store Optimization Blog: https://phiture.com/asostack/
Other resources (including our Slack communities): https://phiture.com/growth-resources/
RRF Framework: https://phiture.com/mobilegrowthstack/rrf-a-framework-for-building-impactful-notifications-73c7b91c45a7/
An update to the RRF framework that was published more recently - we use this version with a lot of our growth prioritization work at Phiture: https://phiture.com/mobilegrowthstack/create-a-scalable-prioritization-process-with-the-krrfc-framework/
🖇 Useful links 🖇
👉 Andy on Linkedin: https://www.linkedin.com/in/andycarvell/
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
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That's all folks! Happy listening 🎧
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